This project draws upon behaviour design expertise, to help packaging designers understand how the packaging design may be improved to increase correct source separation.
Design for source separation
In the Norwegian system, the collection of packaging is mainly based on the end user source separating the materials correctly. There is great room for improvement in this area, and we are currently working on a project, drawing upon behaviour design expertise, to help packaging designers understand how the design of the packaging may be improved to increase correct source separation.
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