University of Twente

The University of Twente

Pioneers in fusing technology, science and engineering with social sciences to impact the world around us. Our driving force is a deep sense of connection with people who share a curious, entrepreneurial spirit. All of our research and education is aimed at making a difference in today’s society, while setting up the next generation for the future. The cross-disciplinary way of working that characterizes our university opens up unexpected possibilities.

At the University of Twente, packaging design plays a key role. The chair of Packaging Design and Management has a unique position to bridge gaps between Industrial Design Engineering education, packaging research, and industry developments. The chair of Product-Market Relations targets the essential elements for products to reach their designated markets in economically sound and user-centred ways. For both chairs, sustainability-related efforts in packaging development are vital, measured by research initiatives, educational efforts, and student projects.